新编剑桥商务英语高级第三版第61

6.1Purchasing power VOCABULARYOnline trading 1 What does the word quality mean to you?What does the word quality mean to you? 2 Read Peter Drucker definition. Do you agree?Read Peter Drucker definition. Do you agree? 1 Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality. Peter F. Drucker, Management guru 3 DoDo youyou everever useuse eBayeBay oror a a similarsimilar onlineonline trading place? Why? /Why not?trading place? Why? /Why not? 4 4 These items from an online feedback pageThese items from an online feedback page describedescribe buyersbuyers’’ andand sellerssellers’’ experiences.experiences. ExplainExplain whatwhat eacheach underlined phrase means.underlined phrase means. OItemexactlyasdescribed.Highly recommended seller. You should buy from this seller. 1Greatbuyer!Verypromptpayment. Thanks.28-Mar-10:15 2 Beautifully packaged and goods in mint condition. 27-Mar-10:05 3 A1! Efficient service and swift delivery. Pleasure Woulddobusinessagain. todobusinesswith. 2 25-Mar-13:47 4 Slight delay in despatch , but great communication. 21-Mar-12:11 5Smoothtransaction.Thanks. 15-Mar-08:08 6 Unreliable! This is the second time I have receivedgoodsnotasadvertised. 10-Mar-11:30 7Itemabit marked but very reasonably priced.Saved $$$$. 28-Feb-20:40 8 Goods damaged in transit. Poor packing for high price. 20-Feb-14:25 9 Beware! Sold me a camera that wasn ’t in stock.16-Feb-21:14 5 WriteWrite feedbackfeedback forfor thethe followingfollowing twotwo onlineonline tradingtrading experiences.experiences. 1 John buys some jewellery for a friend ’s birthday which is in two days ’ time. The seller promises it will arrive the next day and it does. John writes about the seller. 2 Freda sellers a tennis racquet that she bought but never used. Thebuyer pays immediately, but when it is delivered claims it is second-hand and posts negative feedback. Freda writes about the buyer. SPEAKINGSPEAKINGManaging suppliers 6Look at the following supplier-customer pairings. In which case would youLook at the following supplier-customer pairings. In which case would you expect the relationship to be based on:expect the relationship to be based on: a a close working relationship?b price? 1a camera manufacturer and electrical goods retailer 2 a pharmaceutical company and a hospital 3 a haulage (delivery by truck) company and a mail-order clothes retailer 4 a maker of nuts and bolts and a helicopter manufacturer 5 a maker of motors and a helicopter manufacturer 3 7 Complete this questionnaire from a business magazine to find out your attitude toComplete this questionnaire from a business magazine to find out your attitude to suppliers. Compare your answers with your partner.supp