论电子商务对实体店的影响毕业论文

下载后可任意编辑 沈阳化工大学科亚学院 本科毕业论文 题 目： 论电子商务对实体店铺的影响 专 业： 工商管理 班 级： 1002 学生姓名： 指导老师： 论文提交日期：2024 年 6 月 13 日 论文答辩日期：2024 年 6 月 21 日 下载后可任意编辑 摘要 今日的商业进展面临的挑战是多种多样的。譬如电商对店商的冲击，电商进展速度很快，已抢占了整个商业领域一定份额，电子商务的快速进展给实体店的进展带来了巨大的冲击，但也同样促进了实体店的转型，引发了一场营销模式的革命。但电商到底能走多远，电商与店商应是怎样的关系，这是大家要考虑的问题。 电子商务在中国已经进展了多年，逐步走向成熟，走向法律规范，分工更加明确，使传统商务的各种经营方式发生了巨大变化，对企业管理的各个方面产生了深远而系统的影响，推动着全球战略资源和竞争优势的重新分配。电子商务使供应链地位和战略意义逐步提高，电子商务改变了传统商务企业管理模式，给予了新的时代内容，提出了新的挑战，激发了企业的活力。 但城市的主体还是实体店，城市没有商业它是一个黑暗的城市。商业是城市的基础，零售是商业的根基。随着80、90后逐渐成为消费的主体，而现在年轻人的消费习惯有了很大的改善，从物质层面的需求转向了精神层面的需求，这样的形势逼着零售业不得不改变，这也是市场化的正常规律。 电子商务本身具有极大的潜力，可以推动企业打破原有企业战略的束缚，进而加快改进运作流程的速度，在新的市场环境下制造更具吸引力的竞争优势。电子商务给了企业更多的开拓市场的机会，也提供了更加密切的信息沟通场所，从而给企业提供了把握市场和消费者需求的能力，促进了企业经营系统的变化和改革。总之，电子商务与传统商务模式的完美结合，才将是未来商业模式的主流。 下载后可任意编辑 文章将对电子商务与传统商务进行科学的对比，理清电子商务与实体店的关系，并对电子商务与实体店进展的趋势进行了阐述，比如电子商务与实体店的关系、电子商务如何促进实体店的进展、实体店未来的进展趋势等，并对这些观点进行了科学的论证。 关键词： 电子商务； 实体店； 趋势 下载后可任意编辑 Abstract Challenges faced by today s commercial development are varied ,such as the impact on the physical store of e-commerce .E-commerce development is very fast, which has seized a share of the entire business world. The rapid development of e-commerce has brought great shocks to the development of the traditionally physical store , but also promotes the store transation, triggering a revolution in marketing mode . But in the end how long and how far can e-commerce can go, what kind of relationship between e-commerce and physical stores should be , these are the issues we have to consider. E-commerce in China has developed over the years , which has gradually become mature and standardized, which also has a more elaborate division of labor .So the traditional business mode of operation has undergone a variety of tremendous changes, simultaneously with all aspects of corporate management undergoing a far-reaching and systematic impact , which also drives the global reallocation of strategic resources and competitive advantages . E-commerce gradually improves the supply chain status and gradually increases the strategic significance. E-commerce has changed the traditional business enterprise management mode , giving the content of the new era as well as a new challenge to stimulate the vitality of enterprises. But still cities rely on physical stores to a great extent, it would be a dark city without business. Commerce is the foundation of the cities, and retailing is the foundation of the commerce. The generation after 80s, 90s are gradually becoming the main consumers, whose consumption habits have greatly improved with demands shifting from the material level to the spiritual needs. This trend forces retail industry to change, which is also normal market rule. E-commerce itself has great potential to promote enterprise to break the shackles of the original business strategy, a