太原仟佰家网络营销模式浅析4)

下载后可任意编辑 本科生毕业论文 题 目： 太原仟佰家网络营销模式浅析 学 院: 商 学 院 专 业: 市场营销 姓 名: 李晋茹 学 号: 202415034211 指导老师: 石咏梅 2024年05月10日 下载后可任意编辑 摘要 互联网信息产业是国民经济的支柱产业,它与另一个国民经济支柱产业房地产业相互影响、相互融合,为经济制造了巨大的进展空间,对人们的生活产生了深远影响。房地产需求增长使房地产业正面临着巨大的机遇和挑战,传统的房地产营销信息通过报纸、电视、广播等传统媒介传播给消费者,是一种线性的单向传播,有一定局限性。仟佰家正是互联网和房地产的有效结合,它属于电商平台，是一种新型的房地产网络营销模式,将房地产项目与互联网有机结合,根据平台合作项目的特点进行房地产销售策划，利用网络技术在互联网展开互动营销,突出卖点的设计开发,介绍项目的进展,配合动态在线销售网站销售,售前的取向和贷款方向、提供在线预订、在线咨询服务。本文通过太原仟佰家房地产网络营销的特点和优劣势,分析仟佰家房地产网络营销推广中出现的问题和改进措施,对于整个传统营销和房地产网络营销模式的讨论具有重要意义。 关键词：网络营销；房地产；优势；劣势 Abstract The Internet ination industry is a pillar industry of the national economy, and it is another pillar industry of national economy the real estate industry interaction and integration, to create a huge space for development of economy, has a profound impact on people s lives. The growth in demand for real estate in the real estate industry is facing great opportunities and challenges, the traditional real estate marketing ination spread to the consumer through traditional media newspapers, television, radio and so on, is a linear one-way communication, there are certain limitations. Goldsphere home is the effective combination of Internet and real estate, which belongs to the electronic business plat, is a new type of real estate network marketing model, combining with the Internet real estate projects, real estate sales plan according to the characteristics of the plat of cooperation projects, the use of network technology to interact in Internet Marketing, design and development of the prominent selling point and introduce the progress of the project, with the dynamic online sales website sales, pre-sales of the orientation and direction of loan, providing online booking, online consulting service. The characteristics of Taiyuan goldsphere home real estate marketing network and advantages and disadvantages, analyze the problems goldsphere real estate network marketing promotion and improvement measures, has important significance for the study of the traditional marketing and network marketing mode of real estate Keywords: network marketing; real estate; advantages; disadvantages 目 录 AbstractII 引言1 相关理论分析1 1 1 2 3 4 2. 房地产网络营销及仟佰家房地产网络营销简介及特点4 21仟佰家简介4 2.2仟佰家房地产网络营销特点4 3. 仟佰家房地产网络营销优势分析5 5 6 3.3目标消费群集中，可以实现高效营销6 3.4降低成本，提高效率，效果易于测量6 4. 仟佰家房地产网络营销存在的问题6 4.1虚拟和现实存在矛盾，消费者对仟佰家网络营销缺乏足够信任6 4.2硬件设施的制约，仟佰家网络内容简单7 7 改进措施7 7 7 5.3电子邮件(Email)8 8 6.仟佰家整合互补、网络营销的成功之道8 结论9 参考文献10 致谢11 III 下载后可任意编辑 1、引言 随着电子信息技术的出现和网络的迅速普及，利用现代互联网技术营销已成为房地产营销的一种重要手段。房地产企业通过互联网,充分发挥现代网络技术的优势,突破地理空间和时间的限制,及时发布信息,宣传企业形象,可以完整的动态营销在互联网上。房地产市场的在线营销已经成为房地产行业和互联网之间的最佳匹配。房地产企业为了提高竞争力，抓住互联网带来巨大的机遇和挑战，寻找，创新网络营销模式，作为企业营销的武器。本文主要运用理论讨论、比较讨论和案例讨论的讨论方法。在本文中，房地产营销,讨论房地产市场的特点,影响消费者行为的因素,针对房地产消费