神农架林区十一五旅游业发展规划

神 农 架 林 区 “十一五”旅游业发展规划 神农架林区旅游委员会 二○○五年六月 编制依据： 1、神农架旅游总体规划（1999-2023） 武汉大学 2、神农架林区“十五”旅游业发展规划 3、湖北省神农架林区旅游发展总体规划（2023-2023） 华东师范大学 4、湖北省“十一五”旅游业发展规划纲要 5、关于加快旅游业化发展进程的决定（神发[2023]1号） 神农架林区党委、政府 6、关于深度开发旅游产业打造原生态国际旅游品牌的讨论纪要([2023]1号) 神农架林区党委 7、牢固树立和贯彻科学发展观 为全面推动“一园四区”建设而努力奋斗（谭徽在同志在林区党委九届二次全会上的报告 2023年9月12日） 目 录 一、“十五”旅游业发展情况··························5 （一）重要特点······································5 （二）基本经验·····································9 （三）存在问题····································11 二、“十一五”旅游业发展战略······················12 （一）发展环境及趋势······························12 （二）指导思想·····································14 （三）发展原则·····································15 （四）重要目的·····································16 三、“十一五”旅游业开发思绪和区域发展布局···········17 （一）开发思绪·····································17 （二）旅游业发展的区域布局·························18 （三）旅游明星镇建设·······························19 （四）“十一五”重点开发旅游项目····················20 四、“十一五”旅游业市场开发规划···················23 （一）目的市场定位·································23 （二）客源市场开发战略、方针和对策及预测············23 （三）旅游产品促销策略·····························25 （四）旅游形象营销策略·····························27 五、“十一五”旅游基础设施建设规划·················29 （一）旅游交通规划·································29 （二）饭店设施发展规划·····························31 （三）餐饮发展规划································31 （四）旅游商贸业发展规划···························32 （五）文化娱乐发展规划·····························32 六、旅游环境影响评估与控制规划·····················33 （一）旅游区环境总体评价···························33 （二）生态恢复建设措施·····························34 七、“十一五”旅游人力资源开发和科技发展规划········34 （一）人力资源需求预测·····························34 （二）旅游人才培养规划·····························35 （三）旅游科技发展规划·····························36 八、“十一五”旅游业改革与对外开放···················37 （一）改革与对外开放原则···························37 （二）旅游招商引资································37 （三）旅行社改革与发展····························38 （四）国有公司改制·································38 （五）旅游行业协会建设·····························38 九、“十一五”旅游法制建设与行业管理规划···········39 （一）法制建设规划·································39 （二）公司诚信建设·································39 （三）旅游市场秩序规划·····························40 十、“十一五”旅游业加快发展措施····················41 （一）政府主导，合力兴旅····························41 （二）增强旅游管理部门的执法和服务能力·············42 （三）加强生态环境保护，实现旅游业可连续发展········42 （四）实行旅游业发展优惠政策，扶持旅游业快速发展····43 （五）积极哺育旅游产业市场体系·····················43 十一、2023年—2023年旅游发展远景目的··············44 “十一五”时期是神农架旅游业快速发展的重大机遇期，也是旅游结构调整、产品转型、产业升级、体制创新“全面提高”的关键时期。在这一时期，既要进一步巩固和发展林区旅游业“十五”时期以来所取得成就，又要充足发挥旅游业潜在需求大、发展空间广阔、在拉动经济增长、扩大就业等方面的特殊作用，实现“旅游富区、强区”的战略目的。因此坚持以人为本，树立科学发展观，全面贯彻“五个统筹”的规定，与时俱进、因地制宜地编制“十一五”旅游规划，以指导林区旅游业连续健康发展。 一、“十五”旅游业发展情况 “十五”期间，林区旅游业按照“保护第一、科学规划、合理开发、永续运用”