某某健康管理有限公司创业计划书

目目 录录 第一部分第一部分 执行总结执行总结·············································· - 4 -- 4 - 一、公司简单描述一、公司简单描述 ·············································· - 4 -- 4 - 二、公司宗旨和目标二、公司宗旨和目标 ············································ - 4 -- 4 - 三、公司目前主要业务介绍三、公司目前主要业务介绍 ······································ - 4 -- 4 - 四、投入的资金及用途四、投入的资金及用途 ·········································· - 5 -- 5 - 五、公司目前的股权结构五、公司目前的股权结构 ········································ - 5 -- 5 - 六、市场概况和营销策略六、市场概况和营销策略 ········································ - 5 -- 5 - 七、业务部门及业绩简介七、业务部门及业绩简介 ········································ - 6 -- 6 - 八、核心经营团队八、核心经营团队 ·············································· - 7 -- 7 - 九、公司优势说明九、公司优势说明 ·············································· - 7 -- 7 - 第二部分第二部分综述综述 ················································ - 9 -- 9 - 第一章第一章公司概述公司概述·············································· - 9 -- 9 - 一、公司宗旨一、公司宗旨 ·················································· - 9 -- 9 - 二、公司的名称及结构二、公司的名称及结构 ·········································· - 9 -- 9 - 三、公司经营理念三、公司经营理念 ·············································· - 9 -- 9 - 四、公司拓展增值业务四、公司拓展增值业务 ········································- 10 -- 10 - 五、公司设施五、公司设施 ················································- 11 -- 11 - 六、公司现状六、公司现状 ················································- 11 -- 11 - 七、公司选址七、公司选址 ················································- 12 -- 12 - 第二章第二章公司服务介绍公司服务介绍 ········································- 14 -- 14 - 一、完善的体质监测服务与运动处方的制订一、完善的体质监测服务与运动处方的制订 ······················- 14 -- 14 - 二、非赢利性服务二、非赢利性服务 ············································- 16 -- 16 - - 1 - 三、企业运作流程三、企业运作流程 ············································- 17 -- 17 - （一）公司运营流程（一）公司运营流程 ··········································- 17 -- 17 - （二）客户服务流程（二）客户服务流程 ··········································- 18 -- 18 - 第三章第三章市场分析市场分析 ············································- 19 -- 19 - 一、市场描述一、市场描述 ················································- 19 -- 19 - 二、发展战略二、发展战略 ················································ 三、市场状况、变化趋势及潜力三、市场状况、变化趋势及潜力 ································ 第四章第四章竞争分析竞争分析 ············································ 一、从市场细分看竞争者市场份额一、从市场细分看竞争者市场份额 ······························ 二、主要竞争对手情况二、主要竞争对手情况 ········································ 三、潜在竞争对手情况和市场变化分析三、潜在竞争对手情况和市场变化分析 ·························· 四、优劣势分析四、优劣势分析 ·············································· （一）优势分析（一）优势分析 ·············································· （二）劣势分析（二）劣势分析 ·············································· 第五章第五章市场营销市场营销 ············································ 一、消费群体的分析一、消费群体的分析 ·········································· 二、定价策略二、定价策略 ················································ 三、营销策略三、营销策略 ················································ 四、市场开拓四、市场开拓 ················································ 第六章第六章 公司组织及管理公司组织及管理········································ 一、公司初期组织结构一、公司初期组织结构 ·····································