五种方式：为发展中国家和最不发达国家的中小企业增加附加值（英文版）

White Paper December 2018 No Such Thing as a Commodity Routes to higher value added for SMEs in developing and least developed countries World Economic Forum 91-93 route de la Capite CH-1223 Cologny/Geneva Switzerland Tel.: +41 (0)22 869 1212 Fax: +41 (0)22 786 2744 Email: contact@weforum.org www.weforum.org © 2018 World Economic Forum. All rights reserved. No part of this publication may be reproduced or transmitted in any or by any means, including photocopying and recording, or by any ination storage and retri system. This white paper has been published by the World Economic Forum as a contribution to a project, insight area or interaction. The findings, interpretations and conclusions expressed herein are a re- sult of a collaborative process facilitated and endorsed by the World Economic Forum, but whose results do not necessarily represent the views of the World Economic Forum, nor the entirety of its Members, Partners or other stakeholders. Authors: James Howe, Senior Adviser, International Trade Centre, Geneva Tineka Michelle Smith, Consultant, International Trade Centre, Geneva Aditi Sara Verghese, Policy Analyst, International Trade and Investment, World Economic Forum 3No Such Thing as a Commodity: Routes to higher value added for SMEs in developing and least developed countries Foreword Introduction Routes to higher value added Product innovation Learning through participation in the value chain Adapting to new tastes and preferences Partnering with international firms Branding and intellectual property Associating the brand with high quality Connecting with end consumers Securing value by protecting intellectual property Distribution, marketing and sales Benefiting from supplier training Featuring in pop-up markets at retail stores Using e-commerce plats as a stepping stone Leveraging subscription models to target high-end consumers Adopting a multichannel retail strategy Outsourced value addition Collaborating on value addition Using global trade networks for value added Digital technologies and plats Connecting to consumers via e-commerce plats Building a following on social media Harnessing data intelligence through online plats Conclusion Endnotes 5 6 8 10 10 10 11 12 12 12 12 14 14 14 14 15 15 16 16 16 17 17 17 18 19 20 Contents 4No Such Thing as a Commodity: Routes to higher value added for SMEs in developing and least developed countries 5No Such Thing as a Commodity: Routes to higher value added for SMEs in developing and least developed countries Foreword Small and medium-sized enterprises (SMEs) have a central role to play in achieving the aim of inclusive economic growth within the Sustainable Development Goals. SMEs constitute the backbone of most economies, representing the majority of firms and the principle source of employment. The degree to which they are competitive and able to innovate will determine the success of developing and least developed countries in reducing poverty. Most SMEs